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filler@godaddy.com
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filler@godaddy.com
The triggers in warm ups and in sales. What types are there?
In the first chapter we will talk about the triggers in sales, what kinds of triggers are there, how to pick the right ones for your product or brand and how to track the results within the US market.
I consider 9 major types of triggers. I will tell you some facts about each of them and how to apply them into the US consumer market.
1. Trend me up.
Everybody cares about what is popular. It does not have to be necessarily fashion or high tech, it can be any other part of life that is related to nearly everybody. Just think of something that is happening to large groups of people or the world entirely. Trends can be found in nearly every field of business, every subculture and media world.
Well, use those trends in your campaigns. Nobody knows better what's hot on your market than you and likewise minded. Use the market research techniques and social listening to pick the desired trend which is related to your product and use it to create the engaging content.
You can trigger the sale in any ad or campaign within the media by simply raising up your product on a trend scale.
2. The Status.
We all believe that we are not all pies in a pod, but very much unique individuals. One of the best ways to trigger the consumers to buy overpriced items is to raise their status and social significance. We can use it within our sales funnels, no matter what we sell. Status triggers are not only working for upscale products and services, but you may also use it for any of your products by adding unique features to it and brand it as something special and exclusive.
3. Fears of modern life.
This trigger is considered as a “low blow”. But there is a huge number of ads and commercials running on it, one way or another. Of course, you have to remember about the ethical side of your brand representation and do not scare the chills out of your audience with the nearest certain death without your product. It will be more like a black PR rather than a promotional trigger. However, you can dance around the nowadays happenings and some basic human fears to successfully trigger your sales. It will look like a necessity, rather than the actual fear.