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filler@godaddy.com
How to create an offer or online representation for your potential clients to pick you? What is the common structure of it?
1. Eye catcher - the first idea of your online resume. It can be a special skill, major experience, reasonable price, fast and sufficient results or anything else that catches the client’s attention on a first glance.
You need to make the client feel engaged and somewhat interested with your personality and services. You can achieve it and prove it later by providing multiple links to your website, media accounts, listings where the clientele can learn about you and what you get to offer.
How to create the eye catcher to expect such an action from the businesses and blogs?
Make your offer look like a friendly suggestion rather than aggressive guidance. Make your intellectual product or service look like a necessity, a trendy idea that all the modern and successful individuals must have. You should use high quality images related to something that you offer, special discounts or deals, free trial and other perks.
For example, you can offer two free weeks on the particular services. As another idea, the 50% off the first month or free designs with a particular service package.
Always offer the packages. It may seem like a better deal for your client, but in reality, you up-sell and make more profits out of one project.
Do not go cliche or tacky. If the details on your offer are way too obvious, it may look like spam.
Do not use stock images, do not use caddy photos of yourself of other people drawing something in the air and do not promise unrealistic results. It will cause the clientele to start questioning your abilities and professionalism.
2. Engaging content (actual text within your offer).
Do not overload with special details and terms, unnecessary information. Bring up only specific details or motivationals (how that will help their business to grow).
Add some important features about the services you provide, something positive that the client has to know. The content can be short, but complete at the same time.
If you create the whole speech as an idea for your resume, make it lifeful and adventures to keep your buyer’s attention. However, if you run a paid ad as your services advertisement, the best way to keep it short and right to the point.